Earlier this week, SAIF Partners, the Gurgaon based early-to-growth stage investor, disclosed a $500,000 seed investment in mobile app A/B testing startup Appiterate. SAIF brought in angel investors Greg Badros and Prashant Malik as co-investors in the seed round after it decided to invest in the company.
The Appiterate deal signals a fairly important shift in strategy at SAIF Partners, which typically concentrates on Series A deals in the early stages. That has now changed with a sharpened focus on seed investments, alongside other stages. The seed investment team includes Mukul Singhal, who also heads early stage investments, Rohit Jain and Mayank Khanduja.
We chatted with SAIF Partners vice president Khanduja, a former consultant with McKinsey & Co, on the Appiterate deal and the firm’s strategy for seed investments. Edited excerpts: