Startup Brand Consulting

By Aditi Gupta

It is a little confusing and complex to explain the concept that I have in my mind. Hence, I will try and explain through examples and reasons that I chose to start a brand consultancy for startups. I am still working towards forming a company around it.

I started my career with an incubation centre in Ahmedabad — NirmaLabs — immediately after my graduation from St. Xaviers’ Ahmedabad in English Literature in 2006. There were many technology companies being incubated at the centre and it was a lot of fun understanding the processes and the way that an entrepreneur’s mind works. In a couple of weeks I realized that techies are not generally very good with brand related stuff.

Branding is an art and most people think they know it all. But once they start implementing their strategies they realize that they are going the wrong way and a year down the line they hire a ‘good’ brand consultancy to help them out.