Appiterate raises $500K from SAIF Partners, angels

Santa Clara, California based Appiterate, an A/B testing platform for native mobile apps, has raised $500,000-plus in a seed funding round from SAIF Partners and a group of angel investors. The investment was completed last year but is being disclosed now. The angels who participated in the current round include Greg Badros, former vice president product and engineering at Facebook, and Prashant Malik, one of the first engineers at Facebook and an investor in Hinge and creator of Apache Cassandra.

Following the funding, the company aims to take its solution beyond A/B testing with a bunch of new features for app publishers.

“With the decline of paid apps and increase in cost of customer acquisition, it is imperative for app publishers to get better RoI from app users. Appiterate helps publishers to increase engagement, revenue and other key metrics with our platform. With new marketing and analytics features in pipeline, we will become a one-stop shop for app publishers to manage the entire lifecycle of a customer post download,” Appiterate co-founder Tanuj Mendiratta said in a statement.

Founded last January, Mendiratta is part of a four-member founder team at Appiterate, which also has operations in Delhi. The company’s other three founders are Anuj Bhargva, Mayank Kumar and Varun Sharma.

The Appiterate platform enables app publishers to A/B test and iteratively optimize the designs and functionality of their mobile apps. This helps publishers to improve app purchases, user engagement and conversion metrics. The company offers a free trial of its solution and the entry developer pack starts at $49 per month.

The four co-founders make a great team with rich experience in the mobile domain. Their previous work has been impeccable and we have great faith in their ability to execute on ideas. The market is hotting up for mobile optimization and they have all the right ingredients – solid pedigree, practical industry insights, speedy execution – to make it big,” Mukul Singhal, who leads SAIF Partners’ early stage investments in India said.

SAIF Partners’ other recent investments include online baby care products store FirstCry — it participated in a $14.9 million Series C round led by Vertex Venture — and online furniture store Urban Ladder.