StartupCentral

Social media marketing startup Salorix has raised a $3.5 million Series A round of funding from Inventus Capital Partners and Nexus Venture Partners, the company said in a press release issued yesterday.

The Santa Clara, California-headquartered company offers a social marketing platform that allows brands to analyze and track social marketing campaigns. It was founded in 2009 by former America Online executive Santanu Bhattacharya and Madhu Therani, who earlier managed software development at Reputation.com. The company has offices in New York and Bangalore. Its current roster of clients include Campbell Soup Company, MediaCom and United Online.

What others are saying about the deal

• Social media marketing startup Salorix lands $3.5 million Series A (TechCrunch)
• Social marketing startup Salorix raises $3.5 million (VatorNews)

Bangalore-based MagicRooms has raised Rs 7 crore ($1.5 million) in Series A funding from Mumbai venture capital firm Nexus Venture Partners. The startup has developed a web-enabled platform that aggregates hotel room inventory from across the country. The funding from Nexus will be used to build infrastructure and increase marketing capabilities.

The company’s founder and managing director, Niranjan Gupta, earlier started online airline ticketing site Flightraja, which is now known as Via and backed by NEA-IndoUS Ventures and Sequoia Capital.

Nexus co-founder Suvir Sujan will join the MagicRooms board. The firm has $320 million under management and has invested in 20 companies here so far. Its other Internet-related investments include DimDim, Komli and Vdopia.

(Source: Press Release)

TiE Hyderabad, with New Ventures India, Nexus Venture Partners and SONG Advisors, is organizing the biggest gathering of cleantech firms in India. Companies will get a chance to pitch to leading investors and network with peers. Details below:

Biggest Gathering of CleanTech Companies in India

Date: Thursday, December 17, 2009

Time: 9.oo am to 6.00 pm

Venue: Marriot Convention Center, Hyderabad

More details on the event website or here

Register here Read the full story