Somebody please tell me what exactly happened at the three-day Bootcamp that preceded Proto.in Edition 6. The agenda note said that the Bootcamp would, among other things, “teach and groom (the showcase startups) with everything that goes into the mastery of delivering a pitch.” The results at the July 25 showcase in Pune were disastrous, to say the least. Not one startup that presented at the showcase (each was given six minutes) answered with precision or satisfaction the six essential questions that a good elevator pitch should address:
- What does the product or service do? Guy Kawasaki recommends in ‘The Art Of The Start’ (recommended reading for every bootstrapped entrepreneur) that this question should be answered in less than a minute. Which means it has to be simple and precise.
- Who are you selling to? The entrepreneur should be able to clearly identify the end user, which should automatically illustrate why that person would be using his product or service.
- How will you make money? Most pitches at the showcase spent the least time on this one. Read the full story
