IIM Ahmedabad-incubated Birds Eye Systems, better known by Traffline, a real-time traffic SMS and email-based traffic update service, has raised an undisclosed amount in Series A funding from Matrix Partners. The Series A follows a sub-$30,000 angel funding round from CIIE, IIM Ahmedabad’s incubator, in March, and a Rs 2 crore (sub-$400,000) second angel round from Indian Angel Network in April.
Founded in 2011 at CIIE, Traffline currently offers provides real-time traffic information across four cities including Mumbai, Delhi and Bangalore. Do check out the user-driven Traffline review that we had published in August. The company will use the latest round of funds to expand its services to 10 cities. “We aim to own the everyday door-to-door travel and information space on mobile, be it private vehicles, public transport, or local businesses, across major Indian cities,” founders Brijraj Vaghani and Ravi Khemani said in a press release last week.
Vaghani started Mumbai-based Birds Eye Systems after several years in the mobile sector with Qualcomm and Nextwave Wireless in the US. Co-founder Khemani was earlier with Careerbuilder.com in the US and Sears International in India.
We are excited by Traffline’s unique approach of using technology to solve the offline traffic and transportation problem in India. Traffline is a pioneer in this space and we’re investing to expand the product to 10 cities in India and multiple transport modes in a short timeframe. We continue to focus on more early stage investments in the mobile space in India.” said Vikram Vaidyanathan, director, Matrix Partners India.
Image credit: Birds Eye Systems