Now is probably not the best of times to go looking for venture capital, but it is definitely the right time to network at every possible forum. And if you are a product company and in New Delhi, the latest Nasscom Friday’s 2.0 workshop on ‘From Product Creation to Marketplace Creation – How Indian Product Companies Can Create‘ coming up on April 17 may be a good place to pick up some tips on marketing. This is being held at the Nasscom office in Chanakyapuri and starts at 3.00 pm. Agenda below:
- Defining a market
- Fundamental concepts of marketing: Segmentation, Targeting and Positioning, Differentiation, Value Proposition Creation
- Sales versus Marketing: The fundamental difference
- Product Life-Cycle Management and the role of marketing – the SIVA model, Blue Ocean Strategy
- Knowing the ecosystem: Your customer does not buy in isolation
- When does the marketing of the product Start?
- The ‘immutable’ laws
- Some ‘zero cost’ marketing tools to get started
- What should I do? – Participant case study discussions
If you are in Chennai, also plug into the second edition of the Nasscom EmergeOut Conclave
