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Will Google Ventures (Officially Launched) Hurt Startups?

Update: Google has launched its much-speculated and anticipated venture capital arm Google Ventures, led by Bill Maris and Rich Miner. No corpus has been announced yet though the Wall Street Journal reports that it will commit about $100 million over the next year. The venture capital arm is looking to invest in “startups in industries including consumer Internet, software, hardware, clean tech, biotech, healthcare and others,” it says in the website’s FAQ section. Investments will range from “seed funding to tens of millions of dollars.”. Read more on what Maris and Miner have to say about the firm at the Google blog. The Internet search giant has certainly got the timing right for entering the venture capital business. Entry valuations for deals are attractive anywhere in the world today and if Google’s past moves are any indication (read below on India ‘venture’ investments) it may spread its bets across developed and emerging markets. So far it does look like proprietary funds will power the newest kid on venture capital’s block, going along  with the corporate venture capital model.

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Corporate venture capital, according to many, constricts innovation rather than foster it. I’m inclined to go with the view, particularly as speculation mounts again about Google launching a venture capital arm called Google Ventures. The Mountain View, California-headquartered search giant has not yet confirmed these news reports. 

No matter how it is packaged, the venture investing model followed by the likes of Intel, Cisco Systems, Motorola and so on ultimately exists to serve one purpose — incubate external tech labs with the objective of either absorbing those emerging technologies within the larger company or to simply arrest the growth of a competitive technology. Either way it is about protecting the competitive advantage of the larger company. There is actually nothing wrong with this, especially if it affords a profitable exit route for startup promoters. But, it can also lead to innovation being driven by and therefore restricted to the sole interest of one large player.

Google’s intentions, if it does set up a venture capital arm, will become clear from the source of capital it chooses for its investments. If it goes the proprietary way, which means that the money that it invests in startups will comes from its own balance sheet, it is clearly going with the Intel model — which is not great news. But if it decides to raise money from third-party investors, not only would that augur well for startups, it would also spell interesting times ahead for the venture capital industry.

Incidentally, the Indian venture capital market has been the first to get a taste of the search giant’s venture ambitions. In January 2007, it invested in Seedfund, a Mumbai-based seed investment firm — read the Contentsutra post here. The next month it announced a similar investment in Bangalore-based seed investor Erasmic Venture Fund (now known as Accel India) — read the Economic Times article here. Then in July the same year, it invested $3.75 million in Ventureast Tenet Fund II — see the VC Circle post here. Finally, in December 2007 it joined a host of other institutions as one of the investing members of the New Delhi-based Indian Angel Network.

There is probably something to the speculation about Google’s formal foray into venture capital — the Wall Street Journal was the first to report  on this last July — and it may do so sooner than later. The activity in India so far is certainly more than ‘testing waters’. But will one of the world’s most successful, venture-backed former startups prey on other startups or will it nurture them? Hopefully, it will be the latter.

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