When Pepperfry, the country’s newest ecommerce startup, opened for business on January 3, founders Ambareesh Murty and Ashish Shah never anticipated that the day would end the next morning at 6.00 am. “We were giving away 200 Pepper Points to customers who signed up that day and by 7.30 pm we had 700 transactions,” says Murty. As a result, the payment gateway unexpectedly crashed for half an hour. The founders immediately got on the phone to attend to the 120-odd ...


